The celebrations on the occasion of the 70th anniversary of the first sports car with the name Porsche circulating on the streets, 356 ‘No. 1 ‘Roadster, reached its highest point during the last weekend, not only in Germany, but also in the world, including Mexico.
In Mexico clients and fans of the brand gathered at the Hermanos Rodríguez Autodromo to celebrate the ‘World Sports Car Day’ (#sportscartogether). The local celebration featured different activities for both adults and children, among which were the Porsche classics exhibition -including the different generations of the emblematic 911- and a special area for children that make up the Porsche Kids Driving School, characterized by generating adrenaline and driving emotion for the little enthusiasts.
“Porsche is a brand that throughout its history has remained true to the values that ‘Ferry’ Porsche had of a sports car: tradition and innovation, design and functionality, exclusivity and social acceptance,” said Carlos Henry, Director of Porsche of Mexico. “These values we share with our clients, who are the reason why we are motivated every day to our work. We always seek to meet your needs and exceed your expectations. ”
“It has been very gratifying to share these moments with the great Porsche family that, increasingly, grows in Mexico. Celebrating the 70 years of the brand together helps strengthen ties and integrate more like the family in our country, ” said Henry.
The history of the Porsche brand began in 1948. However, the base of the sports car manufacturer is based on the work of a lifetime of Professor Ferdinand Porsche, a job that his son ‘Ferry’ continued. Ferdinand Porsche had already designed pioneering innovations for the automotive industry at the beginning of the last century. In 1900, he built an electric car with direct propulsion to the wheel, known as Lohner-Porsche, a vehicle on which he would base the first tour with four-wheel drive. In the same year, he created a platform for hybrid vehicles with a propulsion mix of gasoline and electricity. In 1931, Ferdinand Porsche founded his own engineering office. The ‘Car Berlin-Rome’, presented in 1939, was the beginning of his idea of a sports car named Porsche, although this dream could only be realized by his son ” Ferry, in 1948, with the model 356.
The successor to the 356, the Porsche 911, designed by the son of ‘Ferry’ Porsche, Ferdinand Alexander ‘Butzi’, gave the company the drive to make it one of the leading manufacturers of sports vehicles in the world, both from a technical perspective as a design The Porsche 911, first presented to the public in 1963, has already produced more than one million units.
The future of Porsche sports cars is already on the starting line with the Mission E, the first technological champion of Zuffenhausen with a hundred percent electric propulsion. This vehicle combines the emotional and distinctive design of a Porsche with exceptional performance and functionality for everyday use that looks to the future. The model of four doors and four individual seats delivers more than 600 horsepower (440 kW) and a range exceeding 500 kilometers (300 miles). Accelerates from 0 to 100 km / h in less than 3.5 seconds and the recharge time for 80 percent of your battery’s capacity is around 15 minutes. Porsche has invested some 1,240 million dollars in this futuristic project, in addition to creating more than 1,200 additional jobs at the headquarters of Stuttgart-Zuffenhausen, where Mission E will be produced.
Porsche has been celebrating its anniversary with numerous activities around the world. On February 3, ‘The Porsche Effect’ was inaugurated at the Petersen Automotive Museum in Los Angeles. In Germany, the first exhibition ’70 years of sports cars Porsche ‘opened from 20 to 31 March in’ DRIVE, the Forum of the Volkswagen Group ‘, in Berlin. Last Friday, June 8, the Porsche Museum also had its own celebrations with the opening ceremony of the exhibition ’70 years of Porsche sports cars’, which will be open to the public until January 6, 2019. That same day, Porsche invited fans of sports vehicles to its ‘World Sports Car Day’ (#sportscartogether).
For the week of June 16-17, the sports manufacturer will welcome employees, residents of the Zuffenhausen district and potential customers to a public celebration at and around the Porsche Museum in Stuttgart. The ‘Festival of Speed’, which takes place from 12 to 15 July in Goodwood (England), will also celebrate the anniversary, as will the ‘Rennsport Reunion’, in California (USA), which will be held between September 27 and 30 The celebrations will conclude with the ‘Sound Night’, an activity that will take place for the first time at the Porsche Arena in Stuttgart, on October 13.